7th October 2022, on this day, we were introduced to the Bhallas, a typical Indian dysfunctional family that lost its matriarch, and the situations that ensue after that.

Ahead of the movie's release, Cofsils decided to leverage the brand's collaboration with the 'Cofsils X Goodbye' Campaign. The campaign was launched on 3rd October 2022 with a campaign teaser.

Fun contests were held to engage with the audience, followed a Meet n' Greet with the cast of Goodbye. A few lucky participants also won free tickets to the movie!

Co-branded DVC