25th August 2023, the day we were re-introduced to Karam a.k.a Pooja once again, in the Ayushmann Khurrana and Ananya Pandey starrer, Dream Girl 2.
Ahead of the movie's release, Cofsils decided to leverage the brand's collaboration with the movie to generate buzz with the campaign “DreamGirl2xCofsils”.
The campaign was launched on 14th August 2023 with a teaser & trailer announcement.
Fun contests were held to engage with the audience, followed a Meet n' Greet with Ayushmann Khurrana. A few lucky participants also won free tickets to the movie!